Anyone starting out in business, whether in e-commerce or any other field, has to go through online marketing. At first, it’s often difficult to tell the difference between the roles of Google Ads and social network advertising. This is normal, especially if you don’t have any basic knowledge of digital marketing or if you haven’t had any training in this area. Today, we’re going to try to clear up this confusion and answer this question.
Before going into detail, it’s important to clarify concepts. This will enable us to better understand them step by step. So let’s start by defining the key terms we’ll be using throughout this explanation.
What is Google?
Google is a search engine. In other words, we search it, and it displays results. That’s the first thing to understand. Ads on Google target users who search for specific products or services via this search engine. These ads appear on Google’s search results pages, as well as on partner websites. In general, Google ads are text-based.
How do Google Ads work?
To get your ad shown when someone searches, Google Ads works on a bidding system. This means that you buy keywords (or main words) that you want to see in your ad. In this way, your ad will be displayed every time someone searches for precisely that keyword.
Other Google Ad Types
In addition to ads on the search engine, you can also create ads on YouTube or Gmail. Google’s advertising program also allows you to follow the purchasing process directly with the customer.
What you need to know about Google Ads
- Ads on Google Ads appear when a user searches for specific keywords.
- They can also be displayed on partner websites.
- You can promote your product with a short video on YouTube.
- You can send ads via Gmail.
Advertising on Social Networks
When we talk about social networks, we immediately think of platforms like Facebook, Twitter, or Instagram. Today, advertising on these platforms is a powerful tool for attracting customers. Indeed, more and more people spend a large part of their time browsing social networks.
Advertising formats on social networks
Ads on these platforms can be text, images or video. They can also target a specific group of users or a precise geographic area. These ads are often more accessible to small businesses, as they are inexpensive and effective.
How Social Network Advertising Works
- First, create a social networking page.
- Publish content regularly to attract users.
- Then place your ads.
The larger your audience, the greater your chances of acquiring customers. The secret lies in regularity: publishing and interacting on an ongoing basis.
Conclusion
The final choice is up to you. It’s hard to tell you which method is best without knowing your exact product or objective. Advertising on Google can work, as can advertising on social networks. We’ve provided a basis to help you choose. If you’re still in doubt, don’t hesitate to contact our agency. We’ll be happy to help at any time.
